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From start to finish
The spiral circles represented continuous progress: understanding the starting point, following the path and carrying the work through to its objective.
About TargPoint
Consulting starts before the solution is defined.
TargPoint exists to understand the context, separate what matters from the noise and apply SAP expertise where it makes a real difference to operations.
Founded in 2008SAP in BrazilStraight to the Point
A brand with a history
The identity changed. The principle remained.
Each symbol represents a chapter in TargPoint's history. The visual identity became simpler as the company refined its approach to delivery.
Target, direction and movement
The visual language became more technical. A target, arrows and connections represented a company developing within the technology sector.
Clarity and simplicity
The T and P come together in a single mark. The orange point identifies the target. Fewer elements, greater recognition and the same intent to reach the right point.
Target + Point
A clear target. Precision where decisions matter.
The name does not promise shortcuts. It guides how we work: understanding where the client needs to go and acting where processes, decisions and technology need to come together.
TargetThe business objective and the outcome to be achieved.
PointThe point where the solution can make a meaningful difference.
The idea before the company
Before TargPoint existed, there was a persistent question.
Why were so many answers presented as ready-made solutions before anyone understood the problem the client actually needed to solve?
Our founding principleStart with the client's reality, not the supplier's catalog.The principle that has guided TargPoint since 2008.
During his consulting career, including his time at BearingPoint, Isaac Andrade noticed how combining two words could give a corporate name meaning and strength. That reference sparked an idea, but the new company's meaning would be its own: Target and Point.
In SAP projects, reference models and preconfigured content can accelerate delivery. Problems arise when they stop being a starting point and take the place of understanding the client. In Brazil, processes, operations, tax, integrations and regulatory change need to be discussed early.
TargPoint was founded to turn that concern into a working principle. A solution should be proportionate to the need, with no more complexity than the desired outcome requires. It should understand the target and act at the right point.
Experience before the brand
Isaac Andrade begins his SAP career, building the technical foundation that would later lead to the company.
A conviction becomes a company
TargPoint's business journey began in 2008, grounded in method, focus, quality, accountability, and trusted relationships. In 2017, the current company took over operations, carrying that history forward.
Specialist expertise becomes an organization
Those technical roots develop into a consultancy serving clients directly and through partners, with a focus on SAP Brazil Localization.
Straight to the Point
Being direct is not about rushing to an answer. It is about finding the right one.
Getting straight to the point means removing noise without losing context. It is not about skipping steps. It is about making sure procedures, opinions and complexity do not obscure the decision that needs to be made.
Understand
Listen, understand the current stage and separate facts from assumptions.
Simplify
Turn complexity into clear decisions, dependencies and responsibilities.
Resolve
Apply the solution within the right scope, preserving what works and addressing what needs to change.
Validate
Use evidence to confirm that the process, system and operation deliver the expected outcome.
How we organize delivery
Specialist expertise does not need a single engagement model.
TargPoint structures its involvement around the problem, the scope and the teams already supporting the client.
Directly with companies
To implement, assess, support or improve SAP Brazil Localization, with clearly defined responsibilities.
With consulting firms and system integrators
As specialist expertise within a project, an Assessment & QA engagement or a partner-led AMS service.
Specialists selected for the scope
Professionals and partners are brought together when the work requires it. Headcount is not a commercial promise.
The commitment is with TargPoint. The team reflects the need.
TargPoint is accountable for the scope it accepts, defines interfaces and keeps knowledge, decisions and continuity connected.
25 yearsof professional SAP experience
Founder and technical roots
Isaac Andrade: experience that led to questions, then to a method.
An SAP consultant since July 2001, Isaac has built his career by connecting business processes, technical decisions and the complexity of operations in Brazil.
Specializing in SAP MM, SAP SD and SAP Brazil Localization, Isaac works with SAP ECC and SAP S/4HANA on domestic and global projects. One concern has remained constant: no solution should be treated as ready before the problem has been properly understood.
TargPoint grew from that conviction. Technical experience provided the confidence to question; work with real operations provided the context to simplify; project delivery turned both into a way of working.
ExperienceSAP career began in July 2001
SpecializationSAP MM, SAP SD and SAP Brazil Localization
ServicesProjects, assessments, support and improvement
TargPoint is more than its founder. It turns those roots into an organization with contractual accountability, structured knowledge and delivery capability.
Explore Isaac Andrade's full careerCareer archive
A history built within the SAP community.
Personal records place TargPoint's history in the projects, events and professional relationships through which it developed.
What we want to build
A consultancy known for depth of expertise, not the volume of its claims.
TargPoint's future is not about promising every answer. It is about developing the expertise through which we can create value and expanding delivery capability with a consistent method.
Expertise that keeps developingSAP Brazil Localization expertise applied to projects, operations and regulatory changes.
Knowledge that stays with the organizationDecisions explained, evidence organized and continuity established.
A company beyond one personPersonal expertise translated into a method, an organization and lasting capability.
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